Yallop, Olivia
Summary: Old media is over. The internet reigns. And in today's attention economy, influencers are kings. But who are they... and how do you become one? "Break the Internet" takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Examining the new media landscape that the...
Format: text
Publisher / Publication Date: Scribe Publications 2022
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.872 YALchat loading...